Why Sprint will win the coming 4G apocalypse
By jaytv
By jaytv
Don’t look now, but Sprint is rapidly becoming the little wireless carrier that could.
Fresh off years of management shake-ups, layoffs, perennially low stock valuations, an ill-advised merger (remember Sprint, together with Nextel? Yeah, we live and breathe this stuff and and it’s a dim memory for us, too) and the failure to land an “it” device, things are looking a bit different for the Overland, Kansas based wireless company.
Starting with the Hiring of Dan Hesse, the former AT&T wunderkind, and after some aggressive development moves, followed by the stunning announcement of the HTC EVO 4G at this year’s CTIA show, its subsequent unqualified sales success, and steadily improved customer service evaluation scores, one can see that Sprint feels the wind at its back these days, as much as any company can in these ridiculously uncertain economic times.
Starting with the Hiring of Dan Hesse, the former AT&T wunderkind, and after some aggressive development moves, followed by the stunning announcement of the HTC EVO 4G at this year’s CTIA show, its subsequent unqualified sales success, and steadily improved customer service evaluation scores, one can see that Sprint feels the wind at its back these days, as much as any company can in these ridiculously uncertain economic times.
Today, Sprint will begin the launch of the Samsung’s Epic 4G, a gorgeous Galaxy S class device (this means a pretty screen and lovely manners, and in Sprint's case, a slim slide out keyboard) and probably the third most anticipated smartphone (or is it SuperPhone!, Google, we’re looking at you, uhh, nevermind…) launch of the year among the smartphone know-it-alls that worship at the altar of the Boy Genius Report, after the iPhone 4 (how’s that antenna working for ya, App…, oh wait, they dropped the call and the PR ball, yet still sold millions of of them, again proving the Apple faithful and the poor general public will buy anything Steve Jobs has demonstrated in a black turtleneck); and the still incredibly hot selling EVO 4G.
Sprint has even upped their Geek cred by having the first non-Googlephone device (aka the Nexus One) to have the highly anticipated Froyo release of the suddenly incendiary Android operating system.
Yep, Sprint is on a roll…how did they get here? Tune in tomorrow for the exciting conclusion, and some outrageous predictions from yours truly, jaytv, digital gadfly, wireless industry insider, and work/life balance guru (guffaw)...
